Natura Dog food

Natura Dog Food Recall Expanded

Last month, Natura Pet Products Ltd. announced a recall of its dry cat and dog foods after discovering that they may be contaminated with salmonella. Now, that recall has been expanded to include more brands, more products and more product sizes. This highlights the importance of knowing exactly what you’re putting in your dog’s bowl and knowing exactly what you’re buying when you get even the most “natural” of commercial dog foods.

The initial recall took place on March 18 and included four popular brands: California Natural, Evo, Healthwise, and Innova.

The expanded recall, put in play this week, includes the above-mentioned brands and Karma. Not only that, more products and more sizes from the aforementioned brands are included in this newer, larger recall. The production window has also been expanded, which means that food made over a broader time period is impacted.

Natura is recalling all dry dog and cat foods made on the affected manufacturing line from January of 2013 to March of 2013.

According to Natura, dry dog and cat foods are the only products impacted by the recall. Their wet products are fine.

It’s important to note that no illnesses have been reported in association with Natura dry dog foods or cat foods at this time. The recall is voluntary, which basically means that Natura discovered the problem in its production line and willingly submitted the recall information to the FDA.

The March recall received considerable publicity for being the company’s first recall in 21 years, a feat that they made no bones about celebrating.

When Procter & Gamble Took Over

Of course, Natura was bought out by Ohio-based consumer goods conglomerate Procter & Gamble recently and this recall comes on the heels of that.

More Than Ever, It’s Time To Look To Better Foods
One of The Foods that My Own Dogs Eat!

Many are drawing the line between the acquisition of Natura and the recall, with comparisons made to P&G’s acquisition of Iams in 1999. After the acquisition, their quality ratings sank, the products hit the mass market and P&G publicly admitted changing ingredients in an effort to “enhance the formula.” That “enhancement” helped the “new and improved” Iams drop their prices to reach a broader market, but it also helped Iams ruin what they considered to be a reliable product.

It’s sad to see a similar thing happening with Natura. Procter & Gamble does not have a good history with these sorts of things (few corporations do) and Natura may be the latest domino to fall as the quality of commercial dog foods continues to drop.

For a full list of the dry pet foods associated with the Natura recall, click this link and make sure that you stay on top of all the recalls by signing up for automatic consumer alerts which will notify you when any food or drugs are recalled.